I meet many people who tell me they would like to have a business like mine, but . . . they always have lots of excuses why they can not do it. See if any of these sound familiar to you:

I don’t have the time to do it right now. Yeah? So who does? Do you think there will be a day one month, six months, one year or twenty years from now when you magically have all the time you think you need? Dream on! The only way to get things done is to make the time. Someone once told me that we make time for what is important and excuses for the rest. Start making time now to do what is important.

I don’t have the money to get started. It takes less money than you think. I started my publishing company with $200 and made a profit my first day in business. You can get a web site up and running for less than $10 a month. If you followed my recent series on creating an audio product, you learned that you can do that for little or no money. Yes, having lots of money at the outset can help you get things done faster because you can afford to hire help and start on a larger scale. It can also help you to lose money faster. Starting small has its benefits. You can test and learn as you go without risking too much.

I don’t know how to (set up a web site, publish a book, or fill in name of the action you are not doing here). Here is a shocker: I did not emerge from the womb knowing how to do any of these things. I learned. When I decided to set up my first web site back in 1999, I bought a book and set up the site. Same thing with publishing, blogging, and lots of other things. When I need to know how to do something, I find out where to get the information I need and just do it. There are lots of resources out there, including no-cost and low cost options. Use them.

I’m not an expert about anything. Wrong! Everyone has expertise. You know things that others would pay to learn. Or that they would pay you to do for them. Do not obsess over the fact that someone, somewhere might know more than you. They are not your customer. Your customers are the 90 – 95% of people who know less about your topic than you. They will benefit from what you offer.

There are already other people in that niche. Right. That is why there is only one diet book on the market. So what if there are others in your niche? That just means that you have chosen a popular topic, one that probably has a large market. If there are lots of experts already serving your niche, look for a way to specialize. You could target a segment of the market such as women, pet owners, lawyers, retirees, etc. Or target a segment of content. For example, if you are an expert on relationships, focus on dating after divorce, financial issues couples face, communicating with your partner, or other relationship issues.

Do you want it? Do you really want it? Then go out and get it. It will take time and effort, but you can do it. I did it, and so can you. Or, you can keep making excuses. Your choice.

Need some help?

Read my series on creating an audio product fast.

Cash Content Formula shows you step-by-step how to profit from information in multiple ways. Plus, you get monthly coaching calls where you can get answers to all of your questions. Learn more (and get a free one-hour audio program on profiting from your content) at http://www.CashContentFormula.com/

Discover new ways to get more done.

If you want personal, hands-on help, I offer consulting services.

This article originally appeared in my IdeaLady Insider newsletter.  Get your free subscription now.

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