If you're new here, you may want to subscribe to my RSS feed or email updates. ---> Thanks for visiting!

Here is Part Four of my series on how to quickly and easily create an information product.

Part One showed you how to get ready to create your audio product.
Part Two detailed how to produce and package the recording.
Part Three showed you ways to sell your audio product online.
Part Four will give you ideas to market your new product, including pricing.

Let’s start by talking about pricing. The biggest factor in choosing the optimal price is what your customers see as the value of your product. What does your audio program do for them? [Read more →]

Here is Part Three of my series on how to quickly and easily create an information product.

Part One showed you how to get ready to create your audio product.
Part Two detailed how to produce and package the recording.
Part Three will show you ways to sell your audio product online.
Part Four will give you ideas to market your new product, including pricing.

If you have been playing along at home, you have recorded and produced an audio program. In next week’s lesson we will talk about pricing and marketing your audio, but here we are going to talk about how to make your audio available online. [Read more →]

Here is Part Two of my series on how to quickly and easily create an information product.

Part One showed you how to get ready to create your audio product.
Part Two will detail how to produce and package the recording.
Part Three will show you ways to sell your audio product online.
Part Four will give you ideas to market your new product, including pricing.

In Part One you assembled the tools you will need, including:

• A free conference calling account. One I have used is http://www.thebasementventures.com/. They will record the call for you.
• Audio editing software. Whether you use Windows, Mac OS, or Linux, you can use Audacity. It is a free download at http://audacity.sourceforge.net/download/
• Someone to interview or to interview you. This can be a friend or colleague, or an expert you invite.
• A list of questions. These are the outline for the interview.

The next step is to do the interview and record it. [Read more →]

Do you have a website? Do you want to make your website more successful?

Until now, there has not been a magazine that caters exclusively to the business of running a website. Website Magazine has tapped premier talent in the Internet industry for content and each and every issue will contain practical advice and insights for website owners.

The current issue has features on social media marketing, web analytics, website video on a budget, green hosting, landing page optimization and much more.

You can receive a free subscription to Website Magazine (US only) and get practical advice and helpful tools from industry experts to help any website achieve Internet success.

Get your free subscription here.

So you have been saying for weeks, months or years that you want to create an information product. You have thought about it, planned and worried, but you still have not done it. In this series, I am going to help you create and market an audio product in the next four weeks.

Part One shows you how to get ready to create your product.
Part Two will detail how to produce and package the recording.
Part Three will show you ways to sell your audio product online.
Part Four will give you ideas to market your new product, including pricing.

Now is the time. Get started today with Part One: [Read more →]

Download a free ebook with answers to some common questions about using PayPal to make more money on your web site.

One of the easiest ways to take payments for sales at your web site is through PayPal. Although customers can use a balance in their PayPal accounts to pay for products and services at merchants that accept PayPal, customers can buy from you even without a PayPal account. Whether or not they have a PayPal account, customers can easily pay with credit cards or by transferring funds from a bank account.

Sign up for a free PayPal account here.

There are no set up fees, application fees, or monthly fees to accept PayPal at your web site. You only pay a small charge when you make a sale. Compare that to a typical merchant account, where you may pay an application fee of more than $100, then have monthly fees and minimums of $40 or more, even if you do not make a single sale in that month. If I were starting an online business today, I would start by accepting PayPal and only move to a merchant account when I had the volume to justify the expense. In fact, even though I have a merchant account I also accept PayPal, and I find that many of my customers prefer it.

Although PayPal integrates with most major shopping cart systems, you do not need a separate shopping cart to accept PayPal payments. PayPal gives you options with their shopping cart and buy now buttons that can be as simple as copying and pasting some code into your web site.

Want to know more about the nitty-gritty of using PayPal on your web site? Download this free ebook with answers to some common questions about using PayPal to make more money on your web site.

You may know that one of the benefits of working at Google is “20% time.” Google allows their engineers to spend 20% of their time working on projects that are not necessarily part of their normal jobs, but are things they are passionate about.

This is a perk for employees, but the company gets a great benefit, too. According to Google, the results of giving employees free rein to create new things include Google News, Google Suggest, AdSense for Content and Orkut.

Employees do not have to spend that time creating something brand new, either. They can work on an improvement to an existing product, or even fix something that is broken. The point is to do something outside of their normal duties.

If you spend all of your time just keeping things going, you would be smart to implement your own version of 20% time. [Read more →]

You do a search for your name (or the name or your company or product) and one of the top results is a blog post attacking you. Or maybe there is something that you wrote, but it does not reflect what you believe today. Or there are those embarrassing vacation photos your friend posted to flickr.

Is there anything you can do to get this negative publicity off the Internet, or at least keep customers (and your mother) from seeing it? Although you may not be able to get all of it completely off the Internet, there are several things you can do to make it less visible. Let’s take a look at what your plan should be. [Read more →]

Obviously, I don’t advise you to become a “con man.” But wouldn’t it be wonderful if individuals with real ability and honest-to-goodness services to sell would learn to be half as effective as the average con man?

You can learn from the con man without sinking to his level, using the tricks of his trade for good instead of evil. So why don’t we take a look at his methods? [Read more →]

As you probably know, marketing is something you will do for as long as you are in business. It may be tempting to skip it when times are good and you have all the business you can handle, but it is important to be in the habit of marketing every day.

By doing five things a day to market your business, you keep a supply of new business in the pipeline so you are able to stay busy–and profitable–all of the time.

Five things are more than you can handle? Well, you probably could do five, but if you really think you can’t, then start by doing three things. Think you can’t do three? Even one thing a day can help, but aim for three to five marketing tasks, every single day.

You do not have to do the same things every day. In fact, it helps to mix it up a bit. I have listed some ideas for marketing activities that can keep you in front of new and existing customers. Choose some of these, and mix in other ideas of your own. [Read more →]