Twitter helps me not only to keep in touch with friends and colleagues but also to make new friends and business connections. I have used it to “meet” many new people, but I do not follow everyone who follows me.

Not familiar with Twitter? Watch this short video, then keep reading to see how I decide which Twits . . .uh, Twitterers . . .uh, people to follow on Twitter. You might want to use similar criteria to evaluate connections on Twitter and other social networks. And following these guidelines for your online profiles may help you get more friends and followers.

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Instead of taking action to market their businesses, create products, build a website, or whatever they could be doing, they do nothing.

Obviously, doing nothing is not a good choice. And it is a choice. You either choose to do something (a specific task or project) or you choose to do nothing.

Here is the secret to deciding which of many possibilities you should explore: (more…)

Genius is one per cent inspiration, ninety-nine per cent perspiration.
This is one of the most famous quotations attributed to Edison. Although he was referring to the process of creating inventions such as the phonograph, the light bulb, motion pictures and others covered by his 1,093 patents, marketing works much the same way. Study what other marketers do. Learn as much as you can about your customers. Try various ways of getting your message to your market. And be open when the, “Aha!” moment of inspiration arrives. (more…)

One person told me about having a file cabinet full of print newsletters he had produced for more than five years. Another had been putting out an email newsletter for at least as long. Others have told me about writing a column for their association newsletter or local newspaper, or having a collection of teleseminars they produced and recorded, or books they have written (published or unpublished), etc.

Beyond that, there are many other sources of content they-and you-may have overlooked. Consider these possibilities: (more…)

Doing those things can definitely save money. If you are willing to do them, you will have more cash in your pocket at the end of the month.

But what if you want to save money without sacrificing the things you want? You may believe that you work hard and you deserve that latte, or going to your favorite restaurant with your friends.

Here are some ways you can reduce your expenses with giving up the things that give you pleasure. (more…)

Allowing your mind to dwell on the negative definitely affects how you feel, and may even affect what happens. After all, if you always expect bad things to happen, will you take the actions necessary to make good things happen? Probably not, because you have internalized the idea that good things do not happen to you.

You may believe that how you think can not change, but that is not at all true. You can make a conscious choice to think positive thoughts and change how you feel. (more…)

Of course, anyone who actually takes advice from Cosmopolitan magazine has deeper problems than can be addressed here. And if this attitude only existed in a quiz written by a bitter freelance writer making less than $20,000 a year, it could easily be ignored. However, it is reflective of what we are taught about successful people in all kinds of media. The boss is always the person who got ahead by stealing the ideas of underlings, lying, and pretending to be nice to people while actually stabbing them in the back. Sometimes literally. How many times have you watched an episode of Law and Order where the murderer is the successful businessman? (more…)

With RevResponse by NetLine you get paid for each qualified subscription or download request. Just tell your audience about the resources available, and when they request free information, you make money. How much? That depends on the offer, but the minimum is $1.50 per qualified lead and some offers pay much more. (more…)