One of the mistakes many content producers make is trying to cover too many topics in one product, article, blog post, teleseminar or other piece of content. As Tim Carter of AskTheBuilder.com said in his Cash Content Formula interview: The key in [my] ebooks is, I am solving a very precise problem. In other words, [...]

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This article is an excerpt from an interview I did with Jeff where we talked about how to build an email list, create products and generate profits with your content.

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Giving free speeches to professional and community organizations is an easy way to improve your credibility and build your reputation as an expert. More than that, it is also a way to make money—directly and indirectly. First, create or obtain products you can sell after your talk. The fastest way to do this is to [...]

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Are you holding back a product because you think it doesn’t have enough content? Although there is no set length for a book, ebook, audio program, home study course or other content, people do make judgments about the value based in part on the amount of content provided. Size matters. Some people deal with this [...]

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We all have a limited amount of time available to grow and run our businesses. So how can you decide where your time is best invested? I have been giving this a lot of thought lately. My conclusion: Investing time in tasks that create long-term value is the way to go. That might seem obvious [...]

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If you want to market yourself as an expert–author, coach, consultant or information product producer–you need a platform. “Platform” is simply the current buzzword for being visible and having an audience. In fact, most major publishers will not consider a book from an author who does not have an established platform. Even if you do [...]

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Want to make money with an ebook? One way is to sell it. But you can also do well by giving away your ebook, if you do it right. Here are seven of the best ways to profit by giving your ebook away for free. 1. Upsell to another product or service. Use your ebook [...]

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