Tara Hunt recently wrote an interesting blog post about influencers and it got me thinking about how many businesses approach marketing and publicity. Marketing is a numbers game, but are you looking at the right numbers? We all want to get the attention of the bloggers who have huge followings, have feature stories written about [...]

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My tagline at IdeaLady.com is “Attract Customers and Make Yourself Famous.” Those things go hand in hand, as becoming even a little famous in your niche will cause customers to seek you out. It is not as hard as you might think to get a little famous and, no, the paparazzi will not begin stalking [...]

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I got a political brochure in the mail today, and it was a nasty piece of work. Perhaps the worst part is that the URL for their attack web site is the candidate’s name, as in “JohnSmith.com.” Many times, people looking for information will simply enter the name of a person or company followed by [...]

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There are lots of social media sites out there, and I am on several of them. The one I spend the most time with, though is Twitter. I love the immediacy of it, and that I can use it to keep up with lots of people I know or share interests with. Twitter helps me [...]

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Are you one of the Twitterati? Twitter is a social media site where members can “follow” each other and issue periodic updates on what they are doing at any point in time. Your first reaction may be like mine: Sounds like a colossal waste of time. Although it can be a less-than-productive way to spend [...]

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