People do business with those they trust. That trust can be developed in many ways. If they can visit your place of business, see you face to face, get comfortable with you, and know they can come to you if they have a problem, they will be more likely to trust you and to buy [...]

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Are you ever tempted to do something “just for the money”? At some time in our lives, most of us do things that we would not do if we didn’t need the money. It might be staying in a job we do not particularly enjoy, or accepting a client with whom we would prefer not [...]

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My tagline at IdeaLady.com is “Attract Customers and Make Yourself Famous.” Those things go hand in hand, as becoming even a little famous in your niche will cause customers to seek you out. It is not as hard as you might think to get a little famous and, no, the paparazzi will not begin stalking [...]

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If you want to market yourself as an expert–author, coach, consultant or information product producer–you need a platform. “Platform” is simply the current buzzword for being visible and having an audience. In fact, most major publishers will not consider a book from an author who does not have an established platform. Even if you do [...]

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I got a political brochure in the mail today, and it was a nasty piece of work. Perhaps the worst part is that the URL for their attack web site is the candidate’s name, as in “JohnSmith.com.” Many times, people looking for information will simply enter the name of a person or company followed by [...]

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You do a search for your name (or the name or your company or product) and one of the top results is a blog post attacking you. Or maybe there is something that you wrote, but it does not reflect what you believe today. Or there are those embarrassing vacation photos your friend posted to [...]

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