With pay per placement, clients only pay the PR firm when they get publicity. Fees are often based on a percentage of what the client would have spent for comparable advertising exposure. For example, the PR firm might charge 25% of what it would cost to run a full-page ad in a magazine if the [...]

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Tara Hunt recently wrote an interesting blog post about influencers and it got me thinking about how many businesses approach marketing and publicity. Marketing is a numbers game, but are you looking at the right numbers? We all want to get the attention of the bloggers who have huge followings, have feature stories written about [...]

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The traditional way to get publicity was to send a press release to the media. Today, though, you can find many other opportunities to make yourself famous by going beyond the press release. Here are some ideas that can help you get attention through new media, or by going around the media and directly to [...]

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My tagline at IdeaLady.com is “Attract Customers and Make Yourself Famous.” Those things go hand in hand, as becoming even a little famous in your niche will cause customers to seek you out. It is not as hard as you might think to get a little famous and, no, the paparazzi will not begin stalking [...]

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After sending several press releases, you finally got a nice article in your local newspaper, a trade journal or a national magazine. Or perhaps you were interviewed on radio or television. You got some of your 15 minutes of fame. Now what?You may think that once the show is over or the publication is no [...]

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