Are you asking your customers to buy? This is one of those “duh” things that many of us miss. It’s so simple we often overlook it. And sales will suffer as a result. The fact is that in order to make a sale, you’ve got to ask someone to buy. It’s not being pushy, it’s [...]

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Horrible advice, right? Then why are you saying that you can’t do any marketing until after the holidays or until you know how things are going to go with the economy? There are lots of excuses for not marketing now: I’m busy with the holidays, you can’t reach anyone now, no one will make a [...]

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My tagline at IdeaLady.com is “Attract Customers and Make Yourself Famous.” Those things go hand in hand, as becoming even a little famous in your niche will cause customers to seek you out. It is not as hard as you might think to get a little famous and, no, the paparazzi will not begin stalking [...]

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After sending several press releases, you finally got a nice article in your local newspaper, a trade journal or a national magazine. Or perhaps you were interviewed on radio or television. You got some of your 15 minutes of fame. Now what?You may think that once the show is over or the publication is no [...]

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Getting the attention of an important prospect, decision maker or influencer calls for creative strategies. You need to break through the noise and get yourself noticed. It is not enough to send a standard direct mail package to those special prospects. Leo Quinn is the author of a How to Own Your Paycheck Again!, a [...]

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The marketing manager for a large Internet business told me that her company had considered starting a blog to communicate with their clients; however, they decided not to after they conducted a survey of their customers where 85% said that they never read blogs. Basing actions on a survey can be a good idea, but [...]

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Although Thomas Edison was known as a prolific inventor, his words can also provide advice and guidance to marketers. See how you can apply these ideas to your marketing. Genius is one per cent inspiration, ninety-nine per cent perspiration. This is one of the most famous quotations attributed to Edison. Although he was referring to [...]

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Great slogans stick in our minds and help us to remember the businesses they represent. You can create a slogan for your business that will capture the attention of customers and help them remember your business when they are ready to buy. Although clever slogans may be memorable, if they do not make a connection [...]

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Obviously, I don’t advise you to become a “con man.” But wouldn’t it be wonderful if individuals with real ability and honest-to-goodness services to sell would learn to be half as effective as the average con man? You can learn from the con man without sinking to his level, using the tricks of his trade [...]

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As you probably know, marketing is something you will do for as long as you are in business. It may be tempting to skip it when times are good and you have all the business you can handle, but it is important to be in the habit of marketing every day. By doing five things [...]

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