If you’re new here, you may want to subscribe to my RSS feed or email updates. —> Thanks for visiting!Great slogans stick in our minds and help us to remember the businesses they represent. You can create a slogan for your business that will capture the attention of customers and help them remember your […]

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Obviously, I don’t advise you to become a “con man.” But wouldn’t it be wonderful if individuals with real ability and honest-to-goodness services to sell would learn to be half as effective as the average con man?
You can learn from the con man without sinking to his level, using the tricks of his trade for […]

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As you probably know, marketing is something you will do for as long as you are in business. It may be tempting to skip it when times are good and you have all the business you can handle, but it is important to be in the habit of marketing every day.
By doing five things a […]

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Most of your marketing activities should be in the context of ongoing campaigns. You should think of marketing as something you do every day, every week, every month, for as long as you are in business. Advertising, direct mail and other marketing methods may be part of your long-term strategy.
However, there are some things you […]

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