The excerpt of “The Art of the Start” is filled with lots of tips and advice in just five short pages. You will learn: 1) How to position and pitch a new business; 2) How to get the most benefit from branding and staffing; and 3) Why starting a business is akin to a spiritual undertaking, requiring belief in the project’s worth and its benefit to society.

The book summary covers the 11 Arts of Entrepreneurship and what you need to know about each of them. These entrepreneurial arts are starting, positioning, pitching, writing a business plan, bootstrapping, recruiting, raising capital, partnering, branding, rainmaking and being a mensch. “Being a mensch?” Yes, it is critical to your success.

Whether you want to use this book summary as a way to decide if you want to read the entire book, or just to get the most important points without having to read the entire 240 pages, you should definitely take a few minutes right now to download and read the book summary of Guy Kawasaki’s “The Art of the Start.”

Get it here: http://idealady.tradepub.com/free/w_geta15/

Get your free copy of Top Book Marketing Tips of 2008. And take a look around Dana’s blog for more great ideas.

Access the free calendar and other business resources at the IRS web site.

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