The excerpt of “The Art of the Start” is filled with lots of tips and advice in just five short pages. You will learn: 1) How to position and pitch a new business; 2) How to get the most benefit from branding and staffing; and 3) Why starting a business is akin to a spiritual undertaking, requiring belief in the project’s worth and its benefit to society.

The book summary covers the 11 Arts of Entrepreneurship and what you need to know about each of them. These entrepreneurial arts are starting, positioning, pitching, writing a business plan, bootstrapping, recruiting, raising capital, partnering, branding, rainmaking and being a mensch. “Being a mensch?” Yes, it is critical to your success.

Whether you want to use this book summary as a way to decide if you want to read the entire book, or just to get the most important points without having to read the entire 240 pages, you should definitely take a few minutes right now to download and read the book summary of Guy Kawasaki’s “The Art of the Start.”

Get it here: http://idealady.tradepub.com/free/w_geta15/

The underlying theme was that any of us can be innovators and have a big idea. In the book, Deutsch lists five qualities found in innovators:

Innovators ask, “How would I approach this business challenge if I had no preconceived notions of how it should be done?”
We all have ideas of how things are supposed to be done. You know, “It has always been done this way.” But what if you got rid of the notion of how things are supposed to be, and focused instead on what can be done when you throw out all the “shoulds.”

Innovators don’t care that it’s never been done.
If it has never been done before, that is because you haven’t done it. Innovators are not afraid to be the first to do something new.

Innovators don’t believe that it has already been done.
So what if there are five or 50 or 500 other products out there? There is always room for innovation. Put a twist on an existing product that gives it a new function or makes it appeal to a new market.

Innovators are champions of individuality.
They know that one size does not fit all. Your business does not have to be all things to all people. Find a niche that is not being served (or not being served well), give them what they want and you will succeed.

Innovators are disruptive.
Deutsch compares innovators to the little kid who relentlessly asks, “Why?” They are willing to question the status quo and do things in a new way.

Do you have the characteristics of an innovator? If you are not a natural innovator, you can learn to be one. Keep your eyes open for the products and services that are missing from your day. What would make your life better if it existed? How can the things you use be made to work better?

When you have your “A-ha!” moment, don’t let it stop there. Follow through and take action. Bring your innovation to life.