One of the mistakes many content producers make is trying to cover too many topics in one product, article, blog post, teleseminar or other piece of content. As Tim Carter of AskTheBuilder.com said in his Cash Content Formula interview: The key in [my] ebooks is, I am solving a very precise problem. In other words, [...]

[Read more →]

This article is an excerpt from an interview I did with Jeff where we talked about how to build an email list, create products and generate profits with your content.

[Read more →]

Giving free speeches to professional and community organizations is an easy way to improve your credibility and build your reputation as an expert. More than that, it is also a way to make money—directly and indirectly. First, create or obtain products you can sell after your talk. The fastest way to do this is to [...]

[Read more →]

Are you holding back a product because you think it doesn’t have enough content? Although there is no set length for a book, ebook, audio program, home study course or other content, people do make judgments about the value based in part on the amount of content provided. Size matters. Some people deal with this [...]

[Read more →]

We all have a limited amount of time available to grow and run our businesses. So how can you decide where your time is best invested? I have been giving this a lot of thought lately. My conclusion: Investing time in tasks that create long-term value is the way to go. That might seem obvious [...]

[Read more →]

If you want to market yourself as an expert–author, coach, consultant or information product producer–you need a platform. “Platform” is simply the current buzzword for being visible and having an audience. In fact, most major publishers will not consider a book from an author who does not have an established platform. Even if you do [...]

[Read more →]

Who doesn’t love lists? Checklists help you to get organized, buy equipment and supplies, plan an event, get your finances in order and lots more. You can create lots of checklists for your market, no matter what that market is. I live near the Texas coast, and every hurricane season we get checklists of hurricane [...]

[Read more →]

Want to make money with an ebook? One way is to sell it. But you can also do well by giving away your ebook, if you do it right. Here are seven of the best ways to profit by giving your ebook away for free. 1. Upsell to another product or service. Use your ebook [...]

[Read more →]

A question I get asked a lot is how to come up with enough content to create a product or a line of products and services that can generate passive income. Often, when I dig a little deeper with the questioner, I find that they are sitting on a veritable content goldmine. One person told [...]

[Read more →]

Here is Part Four of my series on how to quickly and easily create an information product. Part One showed you how to get ready to create your audio product. Part Two detailed how to produce and package the recording. Part Three showed you ways to sell your audio product online. Part Four will give [...]

[Read more →]