One of the mistakes many content producers make is trying to cover too many topics in one product, article, blog post, teleseminar or other piece of content. As Tim Carter of AskTheBuilder.com said in his Cash Content Formula interview: The key in [my] ebooks is, I am solving a very precise problem. In other words, [...]

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Looking for a great idea for your next article or blog post? The answer is as close as your email inbox. Many of the posts I write are based on things I receive in my email.  I get so many ideas handed to me this way, it is easy to keep adding content to my [...]

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A blog carnival is a collection of links to blog posts, usually on a similar theme or topic. Participating in blog carnivals can: Establish you as an authority in your niche. Send traffic to your blog when the carnival is posted. Create lots of valuable one-way links to your blog. A lot of bloggers are [...]

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The blog post you write today may be online for years to come. Although with blogs the emphasis is on the new, even the posts you wrote last month, last year or last decade can still draw search engine traffic and visitors to your site. The secret is to fill your blog with evergreen content. [...]

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more animals Is there such as thing as “writer’s block”? Anyone who has ever struggled to write something, finding that the words will not come, would say that there is. However, professional writers can not afford to have writer’s block. When they have deadlines, they have to write. They have to finish what they are [...]

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I was talking with a friend of mine the other day, and she commented on the fact that she now looks at everything through the lens of how it could become a blog post. She even came up with a post for her raw food blog while watching Ironman. That seems to be an occupational [...]

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It seems that everyone wants to be #1 in Google, and get the traffic goodness that flows from that. Even if you are not at the top of the search engine rankings, you may find that you get a large percentage of your visitors from Google. That is not necessarily a good thing. There is [...]

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I got a political brochure in the mail today, and it was a nasty piece of work. Perhaps the worst part is that the URL for their attack web site is the candidate’s name, as in “JohnSmith.com.” Many times, people looking for information will simply enter the name of a person or company followed by [...]

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The marketing manager for a large Internet business told me that her company had considered starting a blog to communicate with their clients; however, they decided not to after they conducted a survey of their customers where 85% said that they never read blogs. Basing actions on a survey can be a good idea, but [...]

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